JAPAN - Good Design Award 2016
Evaluation: Although at first glance a simple watch, it succeeds in making visible the idea of invisible time. A day is not simply divided into twenty-four hours; the focus is on the change in the feeling of morning, evening, and night, and these feelings are expressed in colors. A disk with a slit, which serves as the hour hand, rotates, revealing the color behind the slit. Watches precisely tell time, but the fact that this one incorporates a poetic feel brings a smile to one's face.
The Colorist 2
GUTS Design Principles
The notion of GUTS design is minimal, chic and designed. 'Less is more' is the philosophy that leads our design. We believe that minimal design is the only timeless trend. We think in our customers' shoes to ensure our products are people-oriented. We make our products likeable and comfortable in order to comfort and satisfy.
In German, the word ‘gut’ means ‘good’ and it pronouns like the English word ‘good’ as well. The English word ‘guts’ means fearlessness and vitality. Therefore, the brand name ‘GUTS’ has the meaning of being positive and brave.